The Engine64 journal
Field notes on the intelligent front line.
Short, practical writing on website-aware AI — turning content into answers, capturing leads, and giving every visit somewhere to go next.
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4 articles
KnowledgeJun 11, 20264 min read
Writing help content people actually read
Good help docs work for both a person skimming at midnight and a machine looking up an answer. The rules are the same.
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Customer supportMay 5, 20263 min read
Where AI actually helps in customer support
AI is good at the boring, repeated support questions and bad at the hard ones. Knowing the difference is most of the work.
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KnowledgeMay 1, 20264 min read
From website copy to AI answers
Your website is written to persuade, not to answer questions. Here's why that gap matters and how to close it.
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AutomationApr 28, 20264 min read
The automations worth doing, and the ones that aren't
Not every task should be automated. A short, opinionated guide to which website jobs pay off and which quietly cost you.
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